Not all pitches have a big impact on the entire agency.
Not all pitches require actual labour work from ad men.
Not all pitches put a natural smile on people’s faces.
This all changed during the long road to the world of paints.
We had people all around the agency chomping at the bit to be able to make their mark on what was a clinically white agency, to turn it into a building splashed with accent colours on walls, arches and even support posts. It created great word of mouth in the building. It even inspired people to put more colour to their lives and paint their own homes. Job done.
That day, was the day we won the global business for Dulux paint.
One that has quite literally left its mark in the agency for a long time to come.