Euro RSCG London has announced two new hires to strengthen its integrated planning team.

The hires are part of a number of new recruits arriving at the agency in the coming weeks following significant new business wins in recent months – the hires span creative, digital, strategy, account handling and project management disciplines. 

Samantha Alonso, Head of Brand and Business Strategy at Naked Communications, joins the agency as a senior planner to work across a range of accounts. Sam worked at Naked for four years and in her time there worked on international business, including Coca-Cola, Kimberly Clark and Dyson. Previously Sam worked at McKinsey as a business analyst in Venezuela.

Rachel Filer joins Euro London as a planner from Dare Digital where she worked on ITV, Sony and BMW. Previously she worked at the Future Laboratory trend forecasting and insight company.

Russ Lidstone, CEO Euro RSCG London, said “Sam and Rachel are great strategic talents to bring into the agency and they are lovely people with it. Their integrated mindset embodies our strong planning and media positive approach – where digital and channel strategy are at the core of what we do, not some kind of bolt-on.”