Our latest research into the attitudes of the British public to climate change shows that the British public are becoming more sceptical about the reality of climate change. Our nationwide poll of 1,043 people carried by Ipsos shows that just 31 per cent of people now believe that climate change is a definitely reality, down from 44 per cent a year ago.

In contrast, 31 per cent of people now believe that climate change is over exaggerated. This figure is up from 22 per cent in February 2009. Additionally, only 25 per cent of people now believe that it is up to the individual to act on climate change, a figure that has fallen from 31 per cent last year.

Our data also looks at various other factors including who Britons feel is responsible for tackling climate change, direct experience of changing weather, the Government’s agenda on the issue reaction to ‘green’ claims by private business.

Euro RSCG London has been running this research every six months since December 2007 and the latest data also shows that David Attenborough is the person Brits trust most when it comes to learning about the environment and climate change.

If you would like more information on this ongoing project please feel free to contact us – zoe.decool@eurorscg.com