On a a serious note, it seems that in the UK financial services market in recent years, retail banks and insurers have focused their marketing communications on attempts to generate trust. Trust via a sense of personality, shared values and a sense of what it would be like to bank with or buy products from [...]
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‘Do you think I’m made of money son?’
I don’t know about you, but this quote has a familiar ring about it. It was pretty much a daily saying in the Lidstone household. Whilst I didn’t grow up in a paper bag in a septic tank (‘luxury’ I hear you cry) we Lidstones never really had too much cash to splash around. In [...]
Egg thought for the day
I was in a research debrief the other day, and was reminded of this little quote by Robert Pliskin…. “Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won’t stand up by [...]
Back to Basics podcast
ISBA recorded a summary of the conference paper, for your listening pleasure… http://www.isbapodcast.co.uk/?podcast_id=7
Follow up PR on ‘Green’
We’ve been getting quite a bit of press coverage around the research that we have been conducting on consumer attitudes towards green. I’ve been told it’s worth posting the press releases because it adds a bit more info to the data contained in the speech. The interesting thing is the extent to which people really [...]
ISBA Speech – Back to basics
My speech from the 2008 ISBA conference Link: Back to Basics