I don’t know about you, but this quote has a familiar ring about it. It was pretty much a daily saying in the Lidstone household. Whilst I didn’t grow up in a paper bag in a septic tank (‘luxury’ I hear you cry) we Lidstones never really had too much cash to splash around. In [...]
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Category Archives: Green
A good green website at last!
Finding a ‘green’ site that doesn’t patronise or dumb down too much is a challenge. But check out BBC Green – which is is a pretty good example of how to start changing the language of ‘green’. Well executed – it serves up information and suggestions in relevant and bite-sized chunks. More importantly it it [...]
Failing forwards
“Greening your company is almost “f***ing impossible – we’re all on the edge of this thing, figuring it out”. These are the words of Auden Schendler, the leading environmentalist driving sustainability at Aspen skiing resort and honoured as a Climate Crusader by Time magazine. After having staked his reputation on a company policy on Renewable [...]
Back to Basics podcast
ISBA recorded a summary of the conference paper, for your listening pleasure… http://www.isbapodcast.co.uk/?podcast_id=7
Follow up PR on ‘Green’
We’ve been getting quite a bit of press coverage around the research that we have been conducting on consumer attitudes towards green. I’ve been told it’s worth posting the press releases because it adds a bit more info to the data contained in the speech. The interesting thing is the extent to which people really [...]
Clichés and Perceptions
It’s bewildering to see so many brands employing highly idealised images of nature. Change is portrayed as easy, lacking tension or difficulty. These clichés only serve to distance people from the issue, to compound perceptions that global warming is abstract, not grounded in an everyday graspable set of challenges. To cut through, we must go [...]
ISBA Speech – Back to basics
My speech from the 2008 ISBA conference Link: Back to Basics