ISBA recorded a summary of the conference paper, for your listening pleasure… http://www.isbapodcast.co.uk/?podcast_id=7
Category Archives: Back to Basics
Follow up PR on ‘Green’
We’ve been getting quite a bit of press coverage around the research that we have been conducting on consumer attitudes towards green. I’ve been told it’s worth posting the press releases because it adds a bit more info to the data contained in the speech. The interesting thing is the extent to which people really [...]
ISBA Speech – Back to basics
My speech from the 2008 ISBA conference Link: Back to Basics
