On a a serious note, it seems that in the UK financial services market in recent years, retail banks and insurers have focused their marketing communications on attempts to generate trust. Trust via a sense of personality, shared values and a sense of what it would be like to bank with or buy products from [...]
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Confetti & Craftsmanship
“Fire!” “…and this one’s from Aunty Jean and Uncle Tom in Auckland…” the best man valiantly continued in his attempts to read the telegrams. “Fire!” came the now familiar refrain from outside. I was starting to question the wisdom of purchasing a Fireman Sam magazine to keep my 2 year old son amused. The fact [...]
Egg thought for the day
I was in a research debrief the other day, and was reminded of this little quote by Robert Pliskin…. “Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won’t stand up by [...]
Push! What planning can learn from midwifery
“We have no memory for pain you know, you’ll soon have forgotten all about it and be wanting another!” the midwife cheerfully proffered in the somewhat generously named delivery suite (to my mind, there’s nothing suite-like about shuffling down a corridor in paper knickers to spend a penny.) In contrast, 18 months on from giving [...]
A world without powerpoint
So for those of you, like me, who have stuck with the brilliant Mad Men, you’ll be fully immersed in the complexities of Don Draper’s character by now. This excerpt is genius television (presumably from a later episode yet to air in the UK) and I feel compelled to share it – largely for no [...]
I wish I was a Teacher
“So you don’t actually film the ads yourself then?” said Liz slightly puzzled. Liz is a familiar face on the Marlow Mummy Scene, I’d known her for the best part of a year and realised I didn’t actually know her as anything other than Lucy’s mum. So, over a much needed cuppa (you’d need one [...]